Natali Salazar

Defining the Problem

How might keep the user engaged to complete the survey?

Problem statement

Young people are not attracted to completing the survey.

Proposal

Explore new ways to display information to create a more fun experience.

Context

“We want to enable brands to produce only what consumers want by predicting demand.”

Image of gray shirt with the text:700 gallons of water equal 1 shirt

The company is a service platform for fashion brands and retailers that uses artificial intelligence to predict customer demand.

They enable fashion companies to gain insights into their customers' needs, allowing them to produce efficiently while maintaining profitability and sustainability.

Who is our user?

What we found

Surveys

The surveys were mostly completed through Facebook.

Pain points

On some devices, the typography overlaps the buttons.
The font size is too small and the text is difficult to read as a result.
The layout does not take advantage of the full screen.
The use of color is focused on continuing but not on the main task.
The navigation bar takes up too much space for a single icon.
The composition of the elements corresponds to an old and boring form.
The aesthetic in general don't propone nothing exciting.

Opportunities

Structure analysis

The idea was to replace the way people choose their option.

The "next" button was taking up valuable space, so I decided not to give it that much prominence. Instead of making it so relevant, I could use another way, like the "On-boarding" style.

Examples of On-boarding for the button “next”

How to improve the “options”

Now

Idea 1

Idea 2

Idea 3 (Mix between idea 2 and slider):

The user does not need to see all the options, they only need to choose the one they like the most.

Next Steps

Testing and Evaluation: Conduct tests and compare the new design with previous results to assess its impact.
Project Status: The project was discontinued due to the pandemic.

Fun Surveys

Embracing Eco-Friendly Fashion.