Designed to help people have healthy habits.
IT
Research, Analysis and Prototyping
Argentina
4 weeks
2021
People try the service but don't continue using it.
Analyzing and Improving the Purchase Process, and Designing an E-Commerce Website.
https://comfyliving.net/cooking-statistics/ https://www.smartbrief.com/original/2020/09/how-pandemic-shaping-home-cooking-trends https://www.reportlinker.com/insight/americans-cooking-habits.html https://www.numerator.com/resources/blog/whos-and-whys-behind-meal-kit-buys
Research has shown that people are cooking more. Healthy food and cheapness have been the
biggest factors leading to the increase. However, various lockdown measures during the pandemic
have been a further contributing factor to the rise.
Even though they are a little tired after work, most interviewees choose to cook dinner, as this is
when their time and attention can be focussed in the kitchen.
Cooking at home is definitely considered healthier, but at eve so it takes a bit of time.
Time
is by far the most important consideration for most of those who work all day.
One of the main reasons delivery services have increased is the opportunity to eat a variety
of
healthy foods and save time.
Our target users are millennials aged 32 to 45, in the upper-middle income bracket, residing in large cities. They seek to minimize meal planning time due to their full-time work schedules, which leave them too tired to decide what to eat. Additionally, they prioritize having a variety of healthy food options.
Option one or Option two?
Option two was selected due to the clarity of the process.
The user has a better mood if they finish the process by choosing their meals instead of making the
payment.
Components of the Purchase Process
Diagram of the final purchase process
Home
Product Detail
Fidelization Process - Suscription Model
What do you choose?
How do you prefer to pay?
Where do you want receive it?
Pick up Process - Ecommerce Model
Find
Select
Order
