Users Lead The Way
Enjoy Exploring
Enjoy Exploring
IT Company
Research, Interviews, Analysis and Prototyping
Argentina
2 Months
2021
Argentine millennials don't use any app to find places.
Transform how we find places to go out.
Design a collaborative application where comments are a powerful tool to find places but at the same
time the experience of using it has to be attractive and fun for them.
It was decided to conduct an interview with 5 users with the main objective of:
Due to the pandemic, people prefer not to have direct contact, so an online interview with them was used.
After the interview I was able to get a new perspective on the idea I had before about the experience of finding places.
We must strive to display the most relevant information in a different way compared to our competitors.
Most of the millennials prefers weekends at night to go out. Before the pandemic, venues were open all night. Today they close at 2 or 3 in the morning, for this reason the user go out earlier.
After Interviews I found that the user don’t use any app to find places, but I found a differents options on the market that offers the similar service.
These applications are usable but not desirable.
Dating apps, Tiktok and Stories are very easy and addicting to use.
These apps have intelligently developed how to keep the user inside the application.
Some of the strongest components are:
In this sketch I focus on two main things: First, use swipe to see more places. Second, show recent comments to quickly give the user some context about the place.
"Lets" always implies an action. After it we usually add a verb because we associate it with "doing something". "Lets" proposes an action, and it’s short and easy to remember.
After doing interviews, I found that when people plan to go out, they talk to friends about the best options. With this in mind, I used 2 figures, one represents the action of speaking and the second represents people in motion.
To find more Places
To see photos or videos of the same place
To read all recent comments
To assess whether this prototype meets the needs of Argentine millennials for their social outings, I recommend the following steps:
