SENIOR PRODUCT DESIGNER
Natali Salazar
I started designing digital products before the industry had agreed on what UX meant.
Today I work at whatever level the problem requires — service, system, or interface.
SENIOR PRODUCT DESIGNER
I started designing digital products before the industry had agreed on what UX meant.
Today I work at whatever level the problem requires — service, system, or interface.
HOW I WORK
Every interface belongs to a bigger system
I map the context — people, processes, constraints and goals — before jumping into solutions.
Patterns explain behavior better than opinions
I look for what repeats, what matters and what's getting in the way.
The right solution depends on the level of the problem
I design at the right level — service, system or interface — to create meaningful impact.
Details matter because people notice friction before beauty
I care about the details because that's where the experience is made real.
MY JOURNEY
Nov 2024 – Jan 2025Airport Dining Experience
Research & Systems Case Study · Lead Product Designer
A Deliberate Pause
In 2022 I became a mother and stepped back from full-time work. I used that time to deepen the systems and service design thinking I'd already built through practice — not to start over, but to go further.
From PowerPoint to Pages that Work
Making Complex Campaigns Understandable
Enterprise Banking Redesign
Redesigning a Core Enterprise Platform for Business Banking at Scale
EDUCATION
A graphic design degree from UBA gave me the fundamentals. What followed was a series of deliberate expansions — into research practice, service design, and product management — each chosen because it filled a gap in how I understood the work from the inside.
UBA
Degree in Graphic Design
The foundation. Visual language, form, systems of meaning.
CAREER FOUNDRY
Product Management Immersion
Understands the seat next to mine.
INTERACTION DESIGN FOUNDATION
User Research: Methods and Best Practices
Rigor for understanding behavior, not just preference.
IDEO U
Human-centered Service Design
Expanded the aperture from screens to systems.
ARCHIVE
